If you conduct a survey of your customers on Web vs. Mobile app for your ecommerce industry, then you’d know how beneficial an app is. The reason why every business focus on creating a mobile app is because it enhances their credibility, makes their presence visible online and give them a lead over your competitors.
A mobile app benefits you in a way you can’t even imagine. If you have an app, you’d rather see as an extended version of your website, but the customer sees it as an easy medium for shopping, an instant mode of communication and a hub for getting the discounts and promo offers.
For an ecommerce industry, the mobile app keeps you up in the competition and gives reasons to your customers to build a reliable relationship with you. In addition, it also sends push notifications to keep your customers updated.
These benefits may seem minor to you but below I’m sharing some great benefits of having an ecommerce app.
1. Boost Customers Loyalty with your Brand
If your customer spends time to download your mobile app then you’ve successfully made efforts to impress them. As of today, mobile apps are taking a huge momentum in the digital cloud, it has arisen the need for developing app regardless of the industry.
Do you know your customers can spend three to four hours on your app is they find it interesting? On the web, shopping is a bit difficult especially while navigating and scrolling. In comparison, things are also not clear on the web. Whereas on the mobile app, you can’t only personalize the content but can also remain on your customer’s mind. Here’s how:
- Personalization: By using your customer’s search
history and their information, you can create offers that interest them.
You can also enhance your app features and functionalities according to
their likes and dislikes.
- Rewards and
Offers: Every brand
loves its loyal customers and they don’t want them to go. So, through an app
you will know the customers who stay on your app the most and you can
reward him some points, discount offers or free deals as you want.
- Customer Support: Customer support on the app is much better than that of the desktop. With an ecommerce app, you can stay 24/7 active to chat with your customers or even you can use chatbots to boost engagement on your app.
2. An app won’t let the Customers Wait
The significant advantage of an app is that it increases the interaction with the customers by not letting them wait. As a website can sometimes takes longer loading time but with the app, users don’t have to wait.
The stuff will pop up on a click, users can see what they want and this will scurry them to decision-making. It also acts well in boosting the conversion rate and will double the investment of your mobile app development. So, if you don’t want your customers to wait and get frustrated, switch to an ecommerce app now.
3. Boost Word of Mouth Advertising
Do you know when customers have a happy experience on your site, they proudly recommend to their network by sharing the app link?
Yes, that’s true!
If a customer shop on your app and he earned some credit points then he will also want his fellows to gain the advantage of it. Besides that, when you’ll sit in a group your app will become the attention-grabbing point.
4. Helps in Brand Building
Data is the key to improving customer acquisition to your brand. Every web design agency leverages customer’s data to enhance their services for better user experience. With your ecommerce app, you can track customer’s data on the go and create offers that appeal to them.
Apart from that, it will also help you in digital marketing and building the social waves on the platform. Your app will always keep you ahead in the competition even if you start small, you’ll always have the ways to extend it further.
So, considering these benefits of an ecommerce app, are you now ready to create one?
In case, if you already have an ecommerce app, how do you think it’s benefitting to the users?