Magento is one of the world’s largest eCommerce platforms. Magento provides a rather flexible framework which allows better functionality and more control. From custom Magento website design and themes alongside singular dashboard and inventory management, Magento has everything.
Magento is great and everything but if you are failing to utilize the platform completely to increase your brand value and providing customers great usability. There are some common mistakes associated with Magento stores that developers make, and it is imperative for you to avoid them to succeed with your Magento website and glorify your brand.
1. Using default settings
It does sound great, doesn’t it? Everything already in place and you is not required to tweak the settings. However, you cannot expect to rank higher on search engines and get more visibility with these settings. You must avoid the following practices:
Your homepage cannot be named just Home Page, it is not applicable now with Google setting in so many updates. It is required by website owners that the home page should have a primary and secondary keyword in its name. A good practice would be to use your brand name as the name of the landing page.
This is probably the easiest way to kill your ranking and website traffic, you really wouldn’t have to do anything. Online customers and shoppers rely heavily on the photos of the products and the information provided to make any sort of purchase. You cannot expect a customer to be convinced of making any purchase with a dodgy description. Using the manufacturer’s description is also hazardous to your website ranking as Google will identify it as content duplication and penalize your website.
Default Magento XML sitemap:
Sitemaps are an important ranking factor in search engines such as Google Yahoo and Bing. One of the biggest mistakes by Magento web developers is that they usually ignore or totally forget about adding a sitemap on their website. You have to create a sitemap for your website and upload it.
2. Poor theme choice
Magento provides great themes for your Magento website design. However, certain practice must be avoided to ensure that the theme you are choosing relates to your website and your audience:
- You must choose a design theme which provides great usability for users rather than choosing what you like
- Rather than choosing heavy themes, you must go for themes which suit the website otherwise they will slow down the website.
3. Layered navigation issues
This type of navigation presents a situation where different categories are organized on one page. But this is something which is not recommended as it will overlap the categories and provide obscured images which will prompt the user to leave the website and find what they are looking for somewhere else.
4. Shared resources and server
You do know that Magento stores can be shared with other website and other stores on the server. Great right? No, I don’t think so, by doing so you will only stain your own website. Your website speed will be affected and the security of your website may reduce and leave it exposed for hackers to steal away sensitive information.
5. Unresponsive Site
The use of smartphones is increasing every day and the gap between desktop and mobile usage is bound to increase in favor of mobile devices. Which brings us to the fact that more than 60% of the online traffic comes from mobile devices. And that is why you need a website which is responsive on both mobile devices and desktops, a responsive website will adjust its size on every screen and provide easy surfing on every device. Only a few days back it was a great strategy to attract traffic and now it is mandatory and anyone without mobile responsive websites and stores are bound to fall behind.