Marketing on Instagram is more than posting a picture with a thought-provoking caption and business hashtags. If the brands know the power of Instagram marketing, they wouldn’t take a minute to switch to Instagram for promotion.
While some companies make the best use of Instagram marketing, others don’t. With the existence of 700+ million followers, Instagram shows no sign of slowing down. It’s all about targeting the right audience at the right time to get the right results
First of All: Switch to a Business Account & Optimize It
A business account proves benignant for the app promotion as compared to the personal account. It allows you to add contact buttons, run Instagram ads, and add links to the Instagram stories, whereas a personal account limits these features.
If you already have a personal account, switch it to a business account and optimize it according to your business. Here’s a checklist you should keep in mind to optimize your Instagram presence.
- Create a Compelling Bio: You only have limited characters to introduce your app to the world, don’t waste it in writing a salesly description. Instead, use a few words that reveal the core functionality of your app and appeals to the IG community faster.
- Name & Profile Picture: The purpose of your IG account is to drive sales for your app so better choose your app name for the account. Your profile picture should also be recognizable since it will be appearing with all your posts.
Must-Follow: Build Curiosity
You make a big mistake when you start your app promotion after completing your full-fledged iOS or Android app development. Great marketers and app developers start their marketing strategies when the app is under construction. You know what your app does and the specific issue it addresses, so you can draw the visitors attention by bringing their mind to the problems first and creating an excitement for your app.
The teasers will have the eyes waiting till your app release. Once you have the official release date start promoting your app features and functionalities. If you have any good reviews, positively flaunt about it
The Most Important: Influencer Marketing
Influencer marketing is one of the most powerful and effective marketing tactics to boost your app downloads. By harnessing the power of influencers, you can’t only make your app a massive hit but can also spread the outreach before the launch. However, it’s not necessary that you only pitch the influencers with a huge following, micro-influencers can also work provided that they are relevant to your niche. There’s no point of asking a fashion blogger to post about your app, it won’t reach the right audience.
Some are paid influencers but provided that your app downloads are increasing, shedding small amount can increase your business revenue.
Can be Good: Giveaways/ Contest
Your stupendous mobile app can fail drastically if you show the lack to promote it. You must have seen the giveaways contests popping in your Insta feed gaining popularity. They play a significant role in spreading your small business or mobile app ideas.
Organizing some short contests and offer a free subscription to the customers who win the contest. There is a range of tools available that will help you to manage contest on Instagram. Cross-promote your contest on all platforms and track the performance of the contest. Either it’s helping to earn you reach or not drawing results at all. Both ways gauge the impact and set key performance indicators (KPIs).
Best in All: Instagram Stories
Without any doubt, Instagram stories are getting immensely popular across the globe. Now, more than 300 million people use Instagram stories daily. It piques audience interest so reveal the best features of your app vis these stories. The GIFs are also successful in boosting audience engagement. Other than that you can use the audience poll to collate their suggestions and feedback.
Wrapping it Up
These all are the tried and tested solutions to boost the number of downloads on your app instantly. Instagram is a powerful marketing tool existing on the Internet era today. If you don’t utilize it to the maximum, you’ll miss the outstanding advantages it can bring for you.
Ready to promote your app on Instagram now?